If you are looking to sell your home, it makes sense to be as proactive as you possibly can. Yes, there is a high level of demand for property these days but there is still a high level of competition for property. This means you need to make sure your home is more appealing or attractive than similar homes in your area and one of the best ways to do this to stage your home for a good sale.
First of all, staging your home is different from taking steps to put your home on the market. You shouldn’t consider cleaning and decluttering your property as staging, this should be the basic work you undertake in preparing your home for market. You also shouldn’t consider redecorating your home as staging, this is another step that should be part and parcel of placing your home onto the market.
Staging involves thinking about who is most likely to buy your home and what they are looking for from the property. If you decorate in a standard fashion, appealing to a mass market, you are preparing your home for a sale, and that is a good starting point. However, if you redecorate your home or a room with a specific buyer in mind, this is staging and it can help ensure your home is seen as the natural choice by interested buyers.
Your first step in staging your property is finding out who is most likely to buy your home. There is likely to be a demographic of buyer who is more likely to buy your home, and you should have this person or people in mind with every decision you make in preparing your home for market.
If there is an obvious problem at your property, the potential buyer will react in one of two ways. They will see it as a barrier to buying, and this issue will stop them from making an offer or following up an interest or they will see this issue as something that needs to be fixed, which means they will be keen to reduce the offer they make to you.
It is therefore vital that you minimise the amount of problems that a potential buyer can see and use against you. Staging your home involves reviewing it properly, obtaining external assistance if required, drawing up a list of issues and then tackling these problems in the best possible way.
There is a school of thought that leaving a blank room in a property provides people with limitless opportunity but in reality, this isn’t the case. When you present a property with a blank room, you can overwhelm people with potential that means they don’t know what to do with it or you can underwhelm them so much that all they see is a blank room and they can’t think of what to do with it.
When you know who the most likely buyer is, think about what sort of room are they looking for. Is it a young professionals where a gym or home office would be appealing or is it a young family where a playroom would be idea. There are many options available to give a room a style, and cheap furniture is available, but make sure you create a sense of purpose in every room.
There are many general tips for presenting a property, and these provide you with a great starting point in attracting buyers to your home. However, to really grab attention or to make sure that you are as persuasive as possible, staging your home for the needs of a specific buyer is a smart move that will pay off.