Blog > People Move Home Less - How To Sell Effectively
sell house

People Move Home Less - How To Sell Effectively

In a study undertaken by Savills for BBC news, it was found that before the property market crash of 2008, homeowners moved 3.6 times, on average, after purchasing their first home. In more recent years, the average number of moves for a property owner has dropped to 1.8 times. This means that the rate of property owners moving home has dropped by half compared to the pre-crash market.

If you are looking to sell your home, the news that homeowners are moving less is bad news. There are also first-time buyers looking to get on to the property ladder, but the challenges faced by many first-time buyers have been well documented. The overall impression of the market is that there are fewer prospective buyers looking for property, and this creates more competition in the market.

You must be proactive when selling your home

Anyone looking to sell their home needs to be proactive. No matter how attractive or appealing you think your property is, or how well priced it appears, you cannot rely on people finding your property. You must draw attention to your home and you must make sure that it is as attractive and as appealing as possible.

There are many different steps you can take to sell your property, but the following steps are crucial:

  • Clean and de-clutter
  • Know who the likely buyer is
  • Remember the outside of your home is as important as the inside
  • Price your property effectively
  • Ensure each room has a purpose

One thing about these steps is that they should be essential steps. If you fail to follow these steps, it is likely that you will lose prospective buyers very quickly, so make sure that these tips are on your checklist to be concluded before you arrange viewings or take photographs or video content.

Images and video content are essential for selling property in the digital era

In the modern era, where online property portals are essential for house sales, you need to take advantage of the demand for video content. Images are important, but some buyers are now wary of what images offer because they can be manipulated to create an image. With video content, it is likely that there will be a more honest visualisation of the property, allowing prospective buyers to see more of the home.

Prospective buyers will also get more of a feel for the flow, movement around and space of a property with video content, so if you believe that people will love your home, give them a chance to see your property at its best. Knowing the best features of your home and them maximising these aspects will also help to create a more attractive property that will impress buyers.

At Griffin Residential, we believe our range of services are ideal for buyers looking to maximise their ability to sell their home. Our flexibility ensures you receive the support that is best for your needs, hopefully assisting you to sell your home as efficiently as possible.